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Here, Gouw reveals the secrets to her dizzying success and how our generation is reshaping and rethinking sustainable fashion.“The name itself came from my birthday, as I was born on Memorial Day [the last Monday of May in the US]. Initially, I had an online vintage store named Memorial Day, but due to COVID-19, I was unable to source anything and thought, ‘What else can I do?’ So, crocheting became a hobby and the first item I made and sold was a shoulder bag for my best friend. One day it might be a thong and another, a statuesque hat.”“I’m so grateful for word of mouth because I feel like it’s been a trickle effect [with my brand]. Ella reached out to me as she wanted to do a trade, which was amazing as I love her work. So we ended up trading items and thankfully, it all lined up. Trades with other creators and designers are great because it’s our way of saying I respect and admire your work. Kaia messaged me and I had no clue how she found me, but again, I’m super grateful. If my goal had been to attract celebrities, I wouldn’t have been able to focus on what I have right now.”
“Definitely! I get lost in crocheting so much that sometimes I lose track of time or forget to sleep. Turning to crochet has worked out really well, particularly being indoors so much. I’m lucky that it only takes a hook and some yarn — it’s so simple and I don’t need any machines. Luckily, sourcing yarn has been pretty easy. I only buy it from Joann and I buy in bulk. Eventually, I want to switch to more sustainable and even deadstock yarn.”“Harry Styles. He’s such a big star and a huge influencer. His American Vogue cover wearing a Gucci dress felt like such an important moment for so many people. If he wore something of mine, not only would it be amazing, but it would also be contributing to the narrative there is no men and women’s clothing. It’s just clothing.”“TikTok influences me a lot. My feed is constantly flooded with videos on how to rework vintage items or crocheting complete suits. The fashion industry has changed so much, people are now looking for pieces that will last a lifetime. Clothes that are fun. Clothes that speak to them. Clothes that aren’t just a fad. There’s still this big misconception that it’s all about granny squares — it’s so versatile.”
However, for Fashion Institute of Technology student Gouw — who is currently in her last year studying marketing and advertising, and interning — turning to textiles was a way to unleash pent-up energy, while launching a new business was something of an awakening. “I didn’t realize I had this creative side to me, and now I think, ‘What have I been doing [this whole time]?’” says the 25-year-old over Zoom from her Brooklyn apartment. “It’s a bit chaotic, but the brand wouldn’t be what it is without my intel.”The company started off as an online vintage store, but the designer has set her sights on expansion. Gouw’s products are available to buy via her website and at MALL NYC, but she intends to turn her brand into a sustainable venture for the close-knit crochet community. Featuring poppy block colors, her playful creations vary from snazzy checked bucket hats to gradient thongs and mood-boosting shoulder bags — and they embody eccentricity and a youthful edge, which keeps millennials and TikTokers flooding her Instagram page in droves.
Suitable for Women/Men/Girl/Boy, Fashion 3D digital print drawstring hoodies, long sleeve with big pocket front. It’s a good gift for birthday/Christmas and so on, The real color of the item may be slightly different from the pictures shown on website caused by many factors such as brightness of your monitor and light brightness, The print on the item might be slightly different from pictures for different batch productions, There may be 1-2 cm deviation in different sizes, locations, and stretch of fabrics. Size chart is for reference only, there may be a little difference with what you get.
- Material Type: 35% Cotton – 65% Polyester
- Soft material feels great on your skin and very light
- Features pronounced sleeve cuffs, prominent waistband hem and kangaroo pocket fringes
- Taped neck and shoulders for comfort and style
- Print: Dye-sublimation printing, colors won’t fade or peel
- Wash Care: Recommendation Wash it by hand in below 30-degree water, hang to dry in shade, prohibit bleaching, Low Iron if Necessary
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