Buy this shirt: Cat I love american flag shirt
The early aughts fervor was first ignited by Gen Z last year, when they began rocking bootcut jeans and silk scarves as tops on TikTok. Soon after, we saw the aesthetic pop up on the runways too, where labels like Blumarine have debuted ruffled minidresses, blingy belts, and low-slung denim (“My Blumarine is more dirty, bitchy, sexier,” said creative director Nicola Brognano). And now, the trend is gaining momentum on the streets as well. Over the summer, stars like Rihanna, Dua Lipa, Bella Hadid, and more have been dusting off their best Y2K wears and giving them a new, modern feel. Let’s explore their various outfit propositions, shall we? One of the biggest tacky-chic accessories of the era that we’ve seen come to the forefront is the trucker hat. With a mesh back and graphic front, it was all the rage in the early 2000s. Justin Timberlake is largely credited with starting the trend when he wore a Von Dutch hat to the Grammy afterparty in 2003. Ashton Kutcher, Gwen Stefani, Lindsay Lohan—they all wore them, especially if it was by Von Dutch, the It label of the time period. Eighteen years later, in April 2021, Rihanna stepped out in a new take on the look, sporting an Esso trucker hat with a tracksuit and Prada bowler bag. Earlier this month, Hailey Bieber also headed to Vegas in a lime green trucker hat, styling it with a white tank and classic jeans.
The early aughts fervor was first ignited by Gen Z last year, when they began rocking bootcut jeans and silk scarves as tops on TikTok. Soon after, we saw the aesthetic pop up on the runways too, where labels like Blumarine have debuted ruffled minidresses, blingy belts, and low-slung denim (“My Blumarine is more dirty, bitchy, sexier,” said creative director Nicola Brognano). And now, the trend is gaining momentum on the streets as well. Over the summer, stars like Rihanna, Dua Lipa, Bella Hadid, and more have been dusting off their best Y2K wears and giving them a new, modern feel. Let’s explore their various outfit propositions, shall we? One of the biggest tacky-chic accessories of the era that we’ve seen come to the forefront is the trucker hat. With a mesh back and graphic front, it was all the rage in the early 2000s. Justin Timberlake is largely credited with starting the trend when he wore a Von Dutch hat to the Grammy afterparty in 2003. Ashton Kutcher, Gwen Stefani, Lindsay Lohan—they all wore them, especially if it was by Von Dutch, the It label of the time period. Eighteen years later, in April 2021, Rihanna stepped out in a new take on the look, sporting an Esso trucker hat with a tracksuit and Prada bowler bag. Earlier this month, Hailey Bieber also headed to Vegas in a lime green trucker hat, styling it with a white tank and classic jeans.
Ed Hardy tees—a fad that burned bright in the 2000s—are also having a bit of a revival. Printed with skulls and tigers, and embellished with rhinestones, the flashy tops have been recently sported by Bella Hadid and Addison Rae (she wore her pink Hardy tee as a dress, with platform flip-flops for the full Y2K effect). On Depop, vintage styles are now going for upwards of $200, and Ed Hardy is so in-demand that it even launched an offshoot streetwear line, called By Appointment Only. The concept of these tees, mostly associated with “divorced dads” and former Jersey Shore cast mates, becoming popular again was pretty unthinkable until recently. Yet, like all fads do, it seems we’ve come around again, and emerging labels are now even channelling the Ed Hardy look, albeit in a more artistic, refined way. Juliet Johnstone, who hand-paints baby tees and pants, certainly captures the graphic feel of those infamous tees with her own pieces.
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